Three quick questions with Cloud Family's CEO — "We cut both costs and risk"
Jonatan Redvik News 
Cloud Family is the tech company with a new solution that helps both Amazon Web Services (AWS) and their customers, through an ML/AI-based platform that lowers both AWS costs and risk — without touching either the technology or the security. A sharp idea, with a highly capable and experienced team behind it. Here Jonatan Redvik, CEO of Cloud Family AB, answers three quick questions.
Tell us more about Cloud Family
Cloud Family helps companies cut their server costs from AWS (Amazon Web Services) by 10–30%, without affecting technology or security.
Cloud Family takes on the financial risk of large, long volume contracts with Amazon, so individual companies do not have to. We use machine learning to understand how a company's use of AWS resources varies over time, and artificial intelligence to distribute our financial commitments across different customers on an hourly basis, to maximise what each customer saves.
Who is the team behind the company?
There are three founders on the team. Jonatan Redvik, CEO, then Henrik Lewander, CTO, and last but not least Markus Viikki, who is CSO.
We worked together for 12 years before starting Cloud Family. We all helped build Appland, which was sold to India's OnMobile in 2018, and we stayed on there until mid-2023. At Appland/OnMobile we streamed mobile games, which drove millions in AWS costs every month. After talking to AWS about it, we approached a number of suppliers to solve the problem for us. After a while we realised nobody was doing this well — but we also realised how it ought to be done. After further discussions with AWS, we started a partnership between AWS and Cloud Family. AWS has been fantastically helpful, both technically and financially.
What is the next step for Cloud Family?
Unlike many innovative startups, we do not want to take in external equity during 2024. Instead we will try to finance the company through a combination of customer revenue, our own funds, grants and loans. Our ambitions are high, and we hope to create many jobs in the Gothenburg region within a couple of years.
The name Cloud Family underlines what the company is aiming at with the platform: more parties sharing usage and cost, which ultimately optimises cost efficiency.
About Cloud Family AB
The team behind Cloud Family previously built a mobile-game streaming service. Running it on AWS, they discovered they could build a solution that let several companies share costs according to how much they used the services. After discussing it with AWS, the team realised they had a new business idea, and Cloud Family AB was born — as a partner to Amazon Web Services.
Cloud Family's fixed-price commitment makes discounts possible for customers, thanks to its AI/ML-based platform.
Cloud Family AB is part of the Founders Loft incubator in central Gothenburg. Founders Loft incubates and accelerates impact-driven tech companies, innovative sustainable solutions and DeepTech innovation.
For more information, please contact:
Jonatan Redvik, CEO
Phone: +46 709 11 33 34