How choosing an office can be a strategic leadership decision
Jonatan Redvik News 
How can a deliberately chosen working environment create security and optimise collaboration in the world of work that followed the pandemic? And how can the choice of office help strengthen a company's culture and growth?
Cloud Family's CEO Jonatan Redvik has thought a great deal about these questions. Leading a new, fast-growing tech company comes with real responsibility and demands carefully considered strategic decisions — all to make sure the company continues its journey towards a strong, secure organisation.
The goal for 2025 is to expand the team, so that more people can benefit from the innovation that lowers AWS cloud costs for tech companies. As part of that work, Cloud Family is taking a strategic step forward — opening a new office with Vasakronan at Arena Nordstan in Gothenburg.
Jonatan Redvik, CEO, Cloud Family. Photo: Melisha Linnell
Strategic leadership in a new world of work
Working life changed considerably after the pandemic. Hybrid work has become the norm, which places new demands on leadership and on workplaces. Cloud Family has adapted to that reality and sees real advantages in a flexible model. At the same time they want to protect the value of meeting in person, which is why the team comes together at the office at least two days a week.
"We have seen that hybrid work works, but we also believe in the importance of meeting physically to build a strong, innovative culture. Arena Nordstan gives us the perfect balance between flexibility and collaboration," says Jonatan Redvik, CEO of Cloud Family, and continues: "The choice of office is also part of the company's long-term strategy to make the workplace accessible to more employees, wherever they live. Being close to the central station makes the office a meeting point for both local and regional colleagues."
With an office at Arena Nordstan, Cloud Family gets a modern, inspiring workplace, combining ergonomic workstations with a bright, nature-inspired environment. It also offers an unusual opportunity to work outdoors in a green pocket park in the middle of the city.
Investing in growth, innovation and equality
Cloud Family values diversity, collaboration and equality. The company aims to be an inclusive place where everyone feels welcome and respected. The goal is to work actively to increase equality in the tech industry, and the company would be very glad to see more women apply to join the team.
"For us this is not only about building smart solutions, but about building a workplace where everyone has the chance to grow and contribute on equal terms," says Markus Viikki, CSO, Cloud Family.
Cloud Family continues to spread the word about its AI- and ML-based platform, which helps companies optimise their AWS costs without affecting technology or security. With a capable team, strong leadership and now a strategic workplace behind it, Cloud Family is ready to roll up its sleeves for a future where more people can be part of the family.
About Cloud Family AB
The team behind Cloud Family previously built Appland — a mobile-game streaming service, which is how they came to use AWS. That is where the idea came from: to build a solution that let several companies share costs according to how much they used AWS services. After discussing it with AWS, the team realised they had a genuinely unique and good business idea, and Cloud Family AB was born, as a partner to Amazon Web Services.
Cloud Family's fixed-price commitment makes discounts possible for customers, thanks to its AI/ML-based platform.
Appland, a considerable success, was sold in 2018 to the world's largest player in mobile entertainment.