SmartCraft's CTO: We have made solid savings with Cloud Family's AWS solutions
Jonatan Redvik Customer story 
As the leading Nordic supplier of cloud-based (SaaS) solutions for tradespeople and the construction industry, the SmartCraft group has offices in Norway, Sweden, Finland and the UK. We sat down with Christian Saleki, CTO, to hear why SmartCraft chose to work with Cloud Family on their AWS solutions.
When Christian joined SmartCraft three years ago, he wanted to take a closer look at COGS — Cost of Goods Sold, the costs tied directly to producing the product.
"COGS was a constantly rising cost, and we needed a few initiatives to get better control of how it developed over time. We have many customers generating more and more data. Databases grow quickly with many new users. With Cloud Family we have now achieved a solid saving."
"Databases grow quickly with many new users. With Cloud Family we have now achieved a solid saving."
With a growing customer base and increasing data, costs run away quickly, and after a good first meeting with Cloud Family, Christian decided to use their solution.
"I like finding long-term relationships, and I felt we had a good match here — something we could build on," says Christian.
"There is an ambition from Cloud Family to do good for us, and we have the same ambition back. That is why I am happy to talk about our partnership and give it some visibility. I think Cloud Family has done a fantastic job so far and supported us with what we need."
Cloud Family's solution has also had knock-on effects, with a positive impact in other areas beyond the pure cost saving.
"We help the team build healthy, streamlined products that deliver the most for the usage. A bit like a car you get fixed so it burns less fuel, even though it delivers more horsepower."
"Because the engineers are very focused on building our software, it is easy to forget how our implementations can affect COGS, both positively and negatively. By bringing the cost aspect back to the team as part of their responsibility to maintain and look after, we help the team build healthy, streamlined products that deliver the most for the usage. A bit like a car you get fixed so it burns less fuel, even though it delivers more horsepower."
"Our motto is 'good enough is no longer good enough', and part of the quality work leads directly to cost reductions. Working with Cloud Family helps us find smart, risk-free alternatives in addition to our own internal initiatives.
We keep our focus on building great applications for our users, and we appreciate any good tool that keeps our eyes on the right things."
Bygglet, part of SmartCraft, was Cloud Family's first customer, and could therefore recommend them to CTO Christian Saleki. After the meeting between Cloud Family and Christian, SmartCraft's Finnish company was included too. Coredination followed, and today the intention is that every company in the group will reduce its costs using Cloud Family's solution. In total, SmartCraft has saved 8% of its AWS costs by using Cloud Family.
About SmartCraft
SmartCraft is the leading Nordic supplier of cloud-based (SaaS) solutions for tradespeople and the construction industry. The group has offices in Norway, Sweden, Finland and the UK.
SmartCraft has been listed on Euronext Oslo under the ticker SMCRT since 2021. For more information about the share, see Investor Relations.
SmartCraft covers a broad range of areas within construction with its solutions. Deep knowledge of the niches they operate in, and tailored solutions to meet the needs of construction companies and tradespeople, have been central to that focus. SmartCraft's companies offer market-leading SaaS solutions, and their people have accumulated more than 1,000 years of combined experience.
About Christian Saleki
CTO at SmartCraft ASA since June 2021.
Christian Saleki (b. 1980) has extensive experience and knowledge in product development and in building long-term software strategies that ensure continuous value creation for customers and markets. Before SmartCraft, Christian worked as CTO and CVO at OPEN, where he helped the company grow from 80 to 8,000 customers over 12 years by delivering intuitive, well-designed software. During his time at OPEN he led a large R&D organisation with people spread across four countries.
Although software is his greatest passion, Christian tries to read as many books as possible in his spare time. His main interests include leadership, scalable software and how to build high-performing teams.
Christian holds an MSc in Engineering from Chalmers University of Technology and a master's degree in international economics from the School of Business, Economics and Law at the University of Gothenburg. He has also been a member of Mensa since 2010.
About Cloud Family AB
The team behind Cloud Family previously built a mobile-game streaming service. Running it on AWS, they discovered they could build a solution that let several companies share costs according to how much they used the services. After discussing it with AWS, the team realised they had a new business idea, and Cloud Family AB was born — as a partner to Amazon Web Services.
Cloud Family's fixed-price commitment makes discounts possible for customers, thanks to its AI/ML-based platform.
Cloud Family AB is part of the Founders Loft incubator in central Gothenburg. Founders Loft incubates and accelerates impact-driven tech companies, innovative sustainable solutions and DeepTech innovation.
For more information, please contact:
Jonatan Redvik, CEO
Phone: +46 709 11 33 34