Video interview: how Samhub optimised its cloud usage and cut costs with Cloud Family
Jonatan Redvik Customer story 
Martin Bergqvist is the founder and CEO of Samhub, a leading platform for data-driven marketing and analytics. His company was one of the first to join the cloud family, using Cloud Family's AI/ML-based platform to optimise how it uses AWS services and reduce its costs. You can now watch a video interview with Martin, where he talks about how Cloud Family's solution has benefited them.
Samhub works with data-driven marketing and analytics, designed to give companies the insight to improve campaigns and optimise marketing strategies. When Samhub joined Cloud Family, they got a way to reduce costs and see their AWS usage more clearly — while also getting help with time-consuming administrative work, such as applying for AWS discounts.
Watch the film below:
Cloud Family's platform uses AI and machine learning to analyse customers' cloud usage and optimise how resources are used. Thanks to its fixed-price commitment, the company can offer discounts that benefit customers like Samhub — which means Martin and his team can spend more on other strategic areas.
A big thank you to Martin Bergqvist, Samhub, Storysell and not least Anna for this excellent interview.
About Samhub
Samhub is an advanced platform for data-driven marketing and analytics, designed to give companies a deeper understanding of their customers, improve campaign management and optimise marketing strategies. The platform offers a single solution for audience insight, omnichannel marketing and GDPR-safe analytics, making a transparent and holistic view of marketing possible.
With Samhub, organisations can analyse audience behaviour, identify high-value segments and measure campaign results in real time. It is particularly suited to consumer-facing (B2C) brands in industries such as e-commerce, finance, sport and tourism. The platform simplifies data complexity by gathering all the information in one system and turning raw data into insight you can act on.
Samhub is often used to optimise marketing strategies, centralise data and measure campaign success without compromising data protection or customer privacy. The service is designed to support both tactical and strategic decisions, helping companies become more data-driven and competitive.